Bigfoot

We launched an app that helps you plan a night out in New York City.

The voice and brand were built from scratch. The first phase was a heavy paid social push to drive interest and brand awareness. The second phase was an organic social campaign designed to retain interest and entertain followers.

Collaborating continuously with AD-to-the-stars Randi Arnot ensured attitude and mystery in the design.

Inspiration came from conversations with my Brooklynites (Brookniks?), social media presence, and countless hours conducting social listening.

The final voice incorporated scampish, roguish elements with a dash of chronically online via Honor Levy.

See the full website here: https://www.meetbigfoot.com/cities/nyc